Evolution requires revolution

QR codes Helping Non-profits

We’ve all seen quick response codes in magazines, on flyers….but few people actually know what they are. “A QR Code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR Barcode reader and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.” They have many uses, whether it is to get more information on a product advertised in a magazine, get coupons for products, or they can even be used as an e-ticket for events.
One non-profit organization taking advantage of this new technology is City Harvest, based out of New York. They are placing quick response codes all over the city in places such as phone booths and subways. When the quick response code is scanned, it takes the mobile user to the organizations website and allows them to make a donation fast and easy.
This could be beneficial to other non-profits as well, because potential donors are able to scan the code to get more information about the organization, and then are able to donate, all from their mobile device. The only downfall of this technology is that a smart phone is required to use the QR reader application. However, with smart phones becoming more and more popular these days, I don’t see that as a problem in the future. 

 

Sources:
http://janetfouts.com/qr-codes-fundraising-nptech/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+JanetFouts+(Janet+Fouts)&utm_content=Twitter
http://en.wikipedia.org/wiki/QR_Code